Matchbook, the new online magazine for the girl who "views the world through rose colored glasses," has officially launched! Although I have been hesitant to throw myself into the online magazine trend, (I'm a die hard print fan) this issue really made it easy for me to give the movement a chance. The magazine is seamless in its branding and design aesthetic. The "matchbook girl" was introduced brilliantly by co-founders Katie Armour and Lilly Warren page after page without its tactics becoming monotonous. I, as a reader, fully understood who the matchbook girl is and what she enjoys in life. Photos had plenty of variety and fonts chosen played together nicely throughout the entirety of the magazine.
The technically savvy advertisements coexisted with the brand's features perfectly. The reader could click on an ad if they so chose, providing an excellent resource for revenue for those brands. Without print overhead costs the option of placing an ad in an online magazine is a preferred one.
My personal favorite feature was "An American in Paris" which showcased blogger Haleigh Walsworth's recent move to Paris. The photography was endearing and cutesy with different images of Walsworth around the town in a long grey overcoat, loafers with socks and tights, and a vintage dress and hat. Walsworth embodied the Matchbook brand perfectly according to my view of the brand thus far.
Another favorite aspect of the magazine was its "50 Classics for your Closet" piece. The picks were clean, smart and so charmingly perfect for the reader they were marketing to. Among its findings were a trench coat, black opaque tights and riding boots-all so unquestionably timeless in fashion.
With beauty, fashion, lifestyle, interior decorating, technology, entertainment, and smart, snappy features a girl couldn't ask for much more in a magazine. Consider me the newest Matchbook girl!
Until next time, Chelsea.
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